Experience
- Concepted and pitched integrated campaigns across digital, OOH, and print - +22% social engagement
- Shaped social brand strategy with short-form and animated long-form video across global markets
- Designed and produced rich-media digital campaigns on proprietary ad tech for Neiman Marcus, McDonald's, and Biscuitville
- Built full-funnel RFP responses that won multiple six-figure accounts
- Led concept-to-execution for digital, social, and experiential campaigns targeting global consumer and B2B audiences
- Built the Credit Intel content hub - 30% increase in site traffic
- Launched Built to Last podcast with 120k+ views; directed Shop Small Black-Owned initiative and NBA Triple-Double activation
- Led Mobil 1 always-on social - launched Instagram account to 200k+ followers in one week via MSG real-time activation
- Art directed Ruthless documentary brand ID for Aston Martin RedBull Racing / Max Verstappen
- Created integrated 360 campaigns for regional Toyota dealers - broadcast, digital, experiential, and print
- Pitched and won Toyota Go Squad Black Friday campaign; produced 30s spot, 8 social cuts, print, and digital system
Skills
Art DirectionMotion Design
AnimationBrand Design
IllustrationStoryboarding
Film DirectionCreative Direction
Agentic AIAdobe Creative Suite
FigmaBlender
Cinema 4DRive
PythonShopify
Education
Pratt Institute
BFA, Art Direction / Advertising
2003
